Meli The Creator 

Ever since I can remember, I have been obsessed with Fashion. Growing up, our hallway closets didn't contain your normal linens. Luckily for me instead, they were stuffed full of my Mothers stylish 90's Sweaters and colorful collection of high heels. When mom went out, it took all of 5 minutes until I was head to toe in her clothing. Tube tops made awesome mini skirts and scarves tied around my thighs was just one of my amazing OOTD at 10years old. The hallway for me and my sister, was a long narrow green shag carpet runway. In grade 6 I was the first one to have MC Hammer pants. My mom handmade me the most perfect FULL drop crop pants, complete with a black and white hammer symbol embossed on the right side. I will never forget Jeffs mother coming into the room we were hanging out in and telling me my mother had called there house....yep landline and she gave me the news that the pants were ready. I dropped hangin with the cutest boy in school at the time to instead relish in my new hammer drawers. Luckily for me jeff lived in the foothills and it took all of 3.5 minutes for me to hop on the k-krane(bike) and jet home nuclear style. In grade 7 I chopped my locks off to get the latest haircut trend. To me, the Mushroom cut was EVERYTHING. The boys could not process it. They nicknamed me penis head but we all know who was being the bigger dick.

At 24 my husband and I built what went on to be three Beautiful Salons which we owned and operated for 11 years. I also travelled all over North America Educating Makeup Artists and Hairdressers about the Art of Makeup. It was a decade of my life that I will cherish forever. At that time I thought I had truly found my calling. I was wrong.

In the spring of 2016 my life Imploded. Ill just leave it there...imploding lol. So I made probably the hardest decision I think I've ever have ever had to make. I packed up and  left my entire life, eventually moving  back to my home town of  Vernon bc with my dog and  no real plan on what we were to do.

August 2016 I was gifted a sewing machine on my 37th birthday. From the moment I taught myself how to thread that needle and gently tapped my foot on the pedal, oh I was seriously hooked. It was as though the flame that had burnt out in my soul finally got lit up , like LIT AF. Before I started on this brand new career, I had spent decades in uncomfortable outfits, 6 inch stilettos, bunched up pantyhose, waist cinchers, bobby pins jammed into my scalp and  ridiculously long hours on my feet. I have happily retired myself of that .

Simple is more than just a brand.  It is living life doing what you want , when you want and how you want. It is also wearing whatever you want ,no matter how wild or how mundane the look. You do you and you answer to nobody. Because life is to damn short to do anything but chase your dreams. You literally only get one try at this , so be unapologetically YOU.....and of course, be kind always

If you actually made it down this far...wow, I am honored ! Thank you

Love Meli+Betsey Johnson (the dog)